Campaigns

These fashion films form part of our long-standing creative collaboration with Pageant, a Melbourne fashion practice whose work investigates themes of surveillance, military systems and self-protection. Across the collaboration, these ideas have informed not only the construction of the garments, but also the visual language, creative direction and filmmaking approach.

Working closely with Pageant, we translate the conceptual foundations of the brand into distinctive fashion films and visual campaigns, developing cinematic worlds that extend the identity of the garments beyond the runway and into moving image.

For Pageant AW15, we created what was the first fashion film to be shot entirely using a drone, using the technology to develop a striking aerial perspective that reflected the collection’s themes of surveillance and observation.

Signals, an exploration of technology, fashion and coded communication, was originally screened as part of the High-Risk Fashion / Critical Fashion exhibition at RMIT Design Hub. The film further explored the relationship between clothing, technology and systems of control through a highly considered visual language.

The collaboration demonstrates how creative direction, film production and conceptual storytelling can work together to build a distinctive brand world. By developing a visual language directly from the ideas behind the fashion, we create films that do more than showcase a collection. They deepen its identity and give the brand a compelling presence beyond the garments themselves.