Big in Japan

For Jetstar, we created an immersive destination campaign designed to give audiences a first-person taste of the energy, spontaneity and excitement of Tokyo.

Shot entirely from a first-person POV using Snapchat Spectacles, the film puts the audience directly into the experience, following a fast-paced journey through some of the fun, unexpected and distinctly Tokyo experiences the city has to offer.

The lo-fi, handheld aesthetic was central to the creative approach. Rather than feeling like a traditional travel commercial, the footage has the immediacy and authenticity of experiencing Tokyo through the eyes of a traveller. The result is an energetic and immersive travel film that blurs the line between advertising and personal experience.

Created in collaboration with the Japanese National Tourism Organisation, the campaign uses innovative POV filmmaking and experiential storytelling to inspire audiences to see Tokyo for themselves.

The result is a playful and unconventional destination campaign for Jetstar, using emerging technology and a first-person perspective to capture the real energy, movement and character of one of the world’s most exciting cities.