Come with Durex

We were commissioned to refresh the Durex brand image and create a campaign that would connect with a new generation of consumers, encouraging Gen Z to think ahead and “come prepared”.

Our response was Come with Durex, a humorous and authentic brand film that brought Durex into the everyday world of Gen Z. Rather than relying on traditional advertising conventions, we created a campaign with a raw, playful and culturally relevant visual language that felt native to the audience.

To give the film its distinctive look and texture, we combined mixed-media filmmaking techniques, shooting across 16mm film and Hi8 camcorder. The contrast between the cinematic qualities of 16mm and the lo-fi energy of Hi8 helped create a visual style that felt spontaneous, imperfect and real, while reinforcing the humour and personality of the campaign.

The work went beyond the traditional Durex messaging, opening up the conversation around sex, consent and inclusion in a way that felt accessible rather than instructional. By combining humour, authentic casting and an intentionally mixed-media aesthetic, we created a Durex campaign that reflected the changing cultural conversation around relationships and safe sex.

Come with Durex captured the zeitgeist, generating more than 3 million views on YouTube, hundreds of social shares and an overwhelmingly positive response from audiences.

The project brought together creative direction, filmmaking, mixed-media production and post-production to create a distinctive Durex brand film designed to connect with Gen Z.