Winter Campaign

This is one from a series of campaigns produced for the City of Melbourne. The campaign aimed to ‘re-awaken the senses’, encouraging people to explore and discover new corners of Melbourne during winter.

Sight, touch, taste, smell, and hearing served as the core storytelling pillars, while the colour red, symbolising life, passion, and adventure, threaded through each scene, unifying the narrative and creating a vibrant, sensory experience.