City of Melbourne

Winter Campaign


Client — City of Melbourne
Project — Winter Campaign

The objective of this campaign was to ‘re-awaken the senses’ and entice people to get out and discover new places in Melbourne during winter.

The five basic senses – sight, touch, taste, smell, and hearing – were conceptual storytelling markers while the colour red, which symbolises life, passion and adventure, was a central motif that tied the scenes together.