Winter Campaign

This campaign was part of a series of seasonal campaigns created for the City of Melbourne, designed to inspire people to rediscover the city during winter and experience Melbourne in new ways.

Working across creative direction, production and directing, we helped develop the campaign’s visual language and bring the concept to life across film and campaign content.

Built around the idea of “re-awakening the senses,” the campaign explored Melbourne through sight, touch, taste, smell and sound. Each sense became a storytelling device, creating a series of vivid, cinematic moments that encouraged audiences to slow down, explore and discover unexpected corners of the city.

The colour red became a strong visual thread throughout the campaign, symbolising life, passion and adventure while creating a distinctive and cohesive look across the work.

From creative development and production through to directing on set, the project brought together creative strategy, visual storytelling and commercial production to create engaging content for the City of Melbourne’s winter campaign.