The Lab Experiments

For Campari, we created a fun and imaginative content series that reimagines classic cocktails through the lens of molecular gastronomy, contemporary art and experimental food styling.

The creative direction treated each cocktail as a playful sculptural composition, transforming familiar ingredients, textures and techniques into unexpected visual moments. Inspired by art installations and contemporary still life, the films explore colour, form, movement and transformation to create a vibrant and distinctive visual world for the Campari brand.

Using inventive food and cocktail techniques, we brought the recipes to life in unexpected ways, creating a series of surreal and highly cinematic moments. The approach combined creative direction, premium product cinematography and experimental food styling to make cocktail-making feel playful, imaginative and visually engaging.

The result is a bold series of Campari brand films and social content that turns cocktails into a playful exploration of colour, texture and form, bringing together creativity, craft and a sense of fun.