Our Stories

For AustralianSuper, we created a series of cinematic brand films that bring the real stories of its members to life, combining creative direction, film production and documentary-style storytelling.

Based on true stories, each film explores the challenges, choices and moments of resilience that can define a person’s journey. ‘Vicky’s Story’ follows a determined single mother who, after falling into significant debt, finds a way to turn her circumstances around and take control of her future. ‘Dale’s Story’ follows a regional truck driver faced with an impossible set of choices as he balances work, family and caring for his wife after she is diagnosed with life-threatening cancer.

Our approach was deliberately human and cinematic. Rather than simply illustrating the stories, we developed visual motifs drawn from the natural world to reflect the characters’ emotional journeys. Landscape, light and the changing environment became visual metaphors for uncertainty, resilience and transformation.

The result is a series of emotionally driven brand films that bring the personal stories of AustralianSuper members to life with authenticity and visual depth.

The films were created for long-form storytelling and subsequently adapted into shorter TVC and social media cut-downs, extending the campaign across multiple platforms.

Our role spanned creative direction, production, film directing and post-production, bringing each story to life through a considered cinematic approach grounded in the experiences of real AustralianSuper members.